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Basic Design Principles of Outdoor Advertising

DESIGN TIP: LIMIT THE AMOUNT OF COPY.

A GOOD RULE OF THUMB IS TO USE EIGHT WORDS OR LESS.
2003- Agency: adams outdoor advertising/cognetix

DESIGN TIP: A PICTURE IS WORTH A 1000 WORDS.

BOLD IMAGES SAY VOLUMES, GIVE YOUR AUDIENCE SOMETHING TO THINK ABOUT.
2001 - Agency: Bailey Lauerman

DESIGN TIP: THINK OUTSIDE THE BOX.

BOLD IMAGES SAY VOLUMES, GIVE YOUR AUDIENCE SOMETHING TO THINK ABOUT.
2001 - Agency: Boone/Oakley

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