Today’s Canyon Outdoor, LLC has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland, Idaho in 2003. Recently, Canyon Outdoor, LLC has been putting innovation to work in all parts of its business, to help advertisers take full advantage of the Outdoor advertising medium. Today’s Canyon Outdoor, LLC is a dynamic mix of billboards and digital displays that surround and immerse consumers during the 70 percent of the day they spend away from home.
In an age of ever-increasing media fragmentation, Outdoor advertising, also known as Out Of Home (OOH) advertising is more relevant and more powerful than ever. OOH reaches people no matter how they consume their media, making them stop, notice, and buy.
When an Outdoor campaign with Canyon Outdoor, LLC is combined with other advertising in an integrated media plan, it is proven to extend reach, amplify a campaign, and drive consumers to engage with brands online and in-store. Maybe this is why OOH is one of the fastest-growing advertising media around.